MarTech
Retail Media Networks
How should a retailer, commerce platform or network operator build and operate a retail-media proposition that connects first-party audiences, on-site, off-site and in-store inventory, campaign execution, data collaboration and credible advertiser-value proof?
This Circle brings together members building retail-media networks that connect audiences, inventory, omnichannel campaigns and credible advertiser-value proof.
Often Related To:
Retail media · Media sales · CRM · Data · Adtech · Campaign operations · Measurement · Commercial leadership · Advertiser partnerships
Decision Area
Retail Media Networks & Omnichannel Campaigns
369DI Playbook
Building Retail Media Networks That Prove Their Value >
The Second Effect