MarTech
Marketing Effectiveness & Investment Decisions
How should media, CRM, personalisation, content and other marketing activity be tested and compared so that evidence leads to decisions to scale, redesign, reallocate or stop?
This Circle brings together members using experiments, incrementality and comparable evidence to decide what marketing investment should scale, change or stop.
Often Related To:
Marketing analytics · Experimentation · Attribution · MMM · Media · CRM · Personalisation · Content · Finance · Strategy · Budget allocation
Decision Area
Marketing Effectiveness, Experimentation & Investment Decisions
369DI Playbook
Turning Marketing Evidence into Investment Decisions >
The Second Effect