MarTech
Platforms, Integration & Data Governance
Which MarTech capabilities should be owned, bought or sourced, and how should customer, campaign, media and content platforms, data, integrations and vendors be governed as one adaptable environment?
This Circle brings together members choosing, connecting and governing MarTech platforms, data, integrations and vendors as one adaptable environment.
Often Related To:
MarTech architecture · Marketing technology · IT · Data · Integration · Procurement · Vendor management · Marketing operations · Governance
Decision Area
MarTech Platforms, Integration & Data Governance
369DI Playbook
Building a MarTech Stack That Stays Adaptable >
The Second Effect